In traditional broadcast television, companies like yours can be one of many advertisers during each episode. Often times, competing brands fight an uphill battle for recognition in the sea of advertisements.
On public television, there is no advertising. That’s one of the reasons PBS is so popular. Instead, sponsors like you are a part of the team bringing quality programing like The Polish Cooking Show to viewers.
When you become a sponsor, you are recognized at the top and bottom of each episode of The Polish Cooking Show. Depending on your level of sponsorship, this can be in the form of a 3 or 5 second billboard or an approved video message of 15 to 30 seconds long. Consider that viewers wade through 15 minutes of advertisements per hour on commercial television, compared to 3 to 4 minutes of sponsor recognition per hour on public television. The benefits of sponsorship are pretty evident. But there are even more advantages.